Why we focus on doing good not only feeling good

Real Good, Not Feel Good.

Today, everywhere we look, we see another global challenge from poverty and disease, to climate change and the economic meltdown. And even our own finances are not what they used to be. But we still need to do whatever we can to help the world. So now more than ever, we need to use our limited philanthropic dollars in the best ways that we possibly can.

“We can no longer afford to spend scarce funds on things that simply feel good. Instead we need to support initiatives that do real good, and that have the potential to generate large-scale and lasting solutions to the world‘s biggest problems”


Four Questions

Here are the four most critical questions to ask a non-profit or social enterprise to determine if it has the potential to create real, large-scale and lasting change, and if it is worthy of your support.

1. Does the project have measurable and proven impacts?
2. Are the impacts cost-effective?
3. Will the impacts be sustained?
4. Can the model be scaled and replicated?

(Large-scale, lasting change requires that you can answer ―yes to all four of these questions.)

Any high impact project must have a well thought-out plan for making its impacts sustainable. It must know which exit strategy it plans to use, and implement a strategy from day-one that drives toward that end.

Real Good, Not Feel Good.

Social change is not easy, and any project that can generate proven and cost-effective impacts is already well ahead of the pack. However, the problems to be solved are enormous, and the resources are very limited. To solve the problems we need to be as efficient as possible, which means generating sustainable impacts that can be scaled and replicated. Only if you can answer ―yes‖ to all four of the questions can your investment create truly large-scale and lasting change.

Philanthropic resources are finite, but the needs are huge. If we want to make real progress on the big problems, then we need to pair donor funds with efforts that satisfy these criteria.

Source: http://www.realgoodnotfeelgood.org